Peak Garage Door

Case Brief hint service department accession, Inc. full point Garage admittance had just finished its company planning parade and treasured to make up its gross sales by 36 part with a sales goal of $12.5 one meg million million for 2004. With such a whacking increase there was concern that the current dispersion go up would not be sufficient to increase sales by the amount necessary. Richard Hawly, Director of gross sales and marting, has been tasked with qualification the best distribution strategy that would be uniform with achieving the 2004 sales goal. In devising the best distribution strategy several brokers need to be considered. One important factor is the current service department access commercialise. One way of life to look at this is to look at the good merchandise. The inherent 2004 projected sales for 2004 in $2.05 one million million million which represents a 2.4 portion increase in 2003 sales. hot flash Garages Doors h owever makes steel garage penetrations and these represent 90 percent of the foodstuff. base on this we see that the current steel doorway garage market in the entire US is $1.845 billion.

|2004 project Sales | | Steel Garage Doors | | 2004 Steel Garage Door Market | | $ 2,050,000,000 | x |90% | = | $1,845,000,000 | While this maybe the entire market of steel garage doors it is not germane(pred icate) to Peak since Peak only serves a port! ion of the US which is in one hundred fifty markets in about 12 states. Peak recently conducted a study in the areas they served and base out that their current market size is about $348.5 million for 2003 steel garage doors. now we can estimate that the 2004 market size will be 2.4 percent higher which is pursuant(predicate) with the national average. Based on this we can estimate that our 2004 relevant steel garage door market is $356,864,000. |2004 Increase | | 2003 relevant Market Size | | 2004 Relevant Projected Market...If you want to draw in a full essay, ordinance it on our website: BestEssayCheap.com

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