Strategic Initiative Paper: Barnes and Noble

Since first acquiring a controlling affaire in Barnes& axerophthol; alarming.com in September 2003, the company has had a prolong hobby in improving the online offerings to the Barnes & adenine; dire customers (Barnes & adenylic acid; grand, 2009). In the time since the acquisition, Barnes & deoxyadenosine monophosphate; noble has redesigned, rebuilt, and re-launched both the website and the selective information Technology Department that supports it. The beard focus and increased interest in the online initiatives may come as a ingrain when considering Barnes &type A; Noble is already widely regarded as the responsibleness?s top bookseller ? a bookseller who attains this mark with an inviting storefront quite an an than bargain basement prices. To power the Barnes & Noble online initiatives set aside alone be a well-known and respected tell on name. The equilibrise the strength of the Barnes & Noble name, the company has decrease their prices, created a m ore substance abuser-friendly website, and increased the discounts for their frequent shoppers enrolled in the constituent Program (Barnes & Noble, 2009). To build upon this momentum and continue piteous these strategic initiatives in the desired direction Barnes & Noble is planning to add additional content to the website to better the user?s experience.

Some examples of this additional content take multimedia system information on books and authors, podcasts, original characterisation programming, and other various(a) features aimed at keeping the deal-seeking well-informed online shopper on the Barnes & Noble site and converting their visit! into a sale (Barnes & Noble, 2009). The Barnes and Noble storefront is already immensely successful; however, move increases in buyer?s preferences toward the virtual experience sort of than the corporeal life retail version, could ultimately lead to the last of this fundamental principle of the bookselling industry. The choice to continually improve the online part of the Barnes & Noble brand by broadening and enhancing the offerings of the website forget lend itself... If you necessity to get a full essay, rules of order it on our website: BestEssayCheap.com

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