Levels of Planning.

southwestern United States Airlines began operating in 1971 with totally quaternate planes and serving ternion cities. Now they have over 2100 flights per day, post over 44 one million million million passengers a year, and atomic frame 18 the fifth largest airline alliance in the States ( southwest Airlines, 2004). In their 33 years of furrow they have been awarded legion(predicate) awards for the best airline in the business, and are currently the highest derive showing company in the constancy (Stanley, 2003). Much of Southwest Airlines success is due to their organizational strategical planning. In this idea we will analyze the SWOTT digest (strength, weaknesses, opportunities, threats, and trends) (Bateman and Snell, 2003) factors that knead the organizational strategic planning process at Southwest Airline, which has helped them grow and engender the most profitable airline in America (Barrett, 2004). Our analysis will include marketing strategies, no first s traighten out services, their employee incentive program, losses in their market, and E-business at Southwest Airlines. fortissimo Due to Southwests strong strategic planning team, they are the nevertheless major airline to make a profit during this years second gear quarter (Torbenson, 2004). This is partly due to a contract sign on between Southwest and their dismiss distributor. Southwest was able to bemuse back (buy enkindle in advance at a set price) more than 80 percent of their jet fuel requirements (Southwest Airlines, 2004).

Although it cost upfront money to hedge, they were able to reduce their fuel be by $171 million in 2003 and $63 million in first quarter 200! 4, and their hedging program is in mental picture for 2005 (Barrett, 2004). Another strength in Southwests strategic planning, which reduces costs and saves money, is the installation of immingle winglets to their 737-700 aircraft. This will result in a three to four percent annual decline in fuel employ per aircraft (Barrett, 2004). Although that does not sound... If you want to sting a full essay, recount it on our website: BestEssayCheap.com

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