Marketing

merchandise 16/7/2006 The marketplace halting opening: The Marketing Game is a marketing simulation which we suck up been taking smash in for the past 5 weeks. My team up up consists of myself, Mark Fail, Richard awry(predicate) and Carl Eisenibeirs. We are in Indus feat E family 1. During all(prenominal) meeting we decided how we would market our overlap I took transactions of the meetings (Apx 1). We also kept our results sheets from each period (Apx 2). The aim of the Marketing Game is to understand how real markets work, and for us to find flex up how we can influence them. As a team our scratch line jobs was to try and decided on a schema, and some aims for the simulation. We had unitary overlap which was video editing software, we had to try and market this successfully. We shortly established that the topper way to market this product would be match the product to our consumers preferences. Frederick E. Webster, 1997 verbalise The successful esta blishment of the future will be customer-focused, non product or technology focused (Hooley Saunders Piercy, 1998, p3). We also realised that we needed to sustainment an eye on the competitors to see what they were doing. vista at the varied market segments we quickly saw that the best markets to target would be the Student, Home and Assistant markets because they all had confusable needs.

This meant that matchless product would appeal to a wide govern of customers, rather than one specific group. Another earliest schema that we decided on was to spend a large proportionality of our budget in publicise as w e hoped this would attract our customers. a! manufacturer who wants to blossom forth information quickly to a lot of people some a new product would still find advertising an effective means of generating early sales. (Brassington & Pettitt, 2003, p11). As well as picture a strategy we set up a couple of aims these were to try and keep on a position at the top of the Industry by selling the most units. each period we had to complete a decision form setting out the decision we wanted to make....If you want to get a full essay, order it on our website: BestEssayCheap.com

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