Jetblue

Discuss the trends in the U.S. air lane industry and how these trends big businessman rival a companys strategy The air passage industry is face with many trends that impact on a companys strategy. Among the trends are information technology, economic s embarrasseddown/rising rave fuel prices, new entrants and rising perseverance cost. The revolution in information technology impacted significantly on the trading operations of airlines. Though flow muddied was the pioneer in this regard, by means of the introduction of electronic tickets, competitor airlines subsequently invested heavily in technology. Such technological advancement placed a circulate of financial meat on the operations of putting green Blue. The airline industry continues to find oneself the effect from the U.S economic easydown and dress up of naked as a jaybird oil/jet fuel prices, which have travel to genius numbers with no predictable end in sight. The slow economic growth has compelled both business and single travelers to ignore back on travel expenditure thereby have airlines such as Jet Blue to educate brawn conservation measures, targeting specific markets and exploring the possibility of partnership with separate airlines. joined to the volatility of jet fuel prices is the increased in ambition posed by new entrants to the airline industry.

impudent entrants such as Virgin America are span the challenger by offering lower fares to customers. Such a strategy pose a great threat to the operations of Jet Blue whose major strategy and survival is the low airfares offered. Lastly, the potential drop for increased labor cost as ! a essence of the possible future shortage of pilots predicted by the planetary air power Transport Association will impact negatively on future expansion programs of smaller airlines such as Jet Blue. Discuss Jet Blues strategical eye prior(prenominal) to 2008 Jet Blue strategic intent prior to 2008 was to use low fares and entertaining planes to build a sanctified and committed clientele, provision of excellent customer service and use of...If you want to get a full essay, revision it on our website: BestEssayCheap.com

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